After all, with just a single platform, it would be hard to create value from that lofty starting point. At $100 billion, it was fair to be a Facebook bear. Logically, with this much of the revenue, it could be worth tens of billions more now than when Bloomberg estimated it in 2018.įacebook acquired Instagram weeks before it went public in a $100 billion initial public offering (IPO). According to estimates from Business of Apps, an industry news site, Instagram accounted for around half of Meta's revenue in 2021. And that valuation estimate may be outdated.Ĭonsider that Meta Platforms has a market capitalization of roughly $450 billion. In 2018, Bloomberg estimated Instagram's value at $100 billion. But in 2012, it acquired the Instagram app for $1 billion. Meta Platforms used to be a single-platform company: Facebook.

The app has over 2,200 reviews (as of this writing) and a 4.7-star rating out of five - a solid start for an app still being developed. Those who have downloaded Shuffles appear impressed. Downloads will logically only increase with greater availability. But remember, it's not being advertised and is still unavailable for everyone to download.

At the moment, Shuffles has fallen to the 87th position for downloads in the Lifestyle category.

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